Creating a top ranked website involves, at a minimum, knowledge of all of the items listed below plus many other insights that come from trial and error, working with website creation daily and other web skills not taught anywhere—only learned through the crucible of many years of Internet experience. If anyone says they are an SEO expert, ask them for examples of websites they made that are top ranked and selling millions for their clients. The only way
to measure SEO skills is by results. Every website is as different as the products and services sold. Just know that It is far more than simply putting keywords and content on a page in a coherent manner. Our team has a combined 30 years of web experience and real “today” results in a variety of industries to back it up. Here are some of the factors that are important
to getting top rankings.
- The danger of keyword stuffing.
- Well written meta tags, H1, H2, title tags and XML site maps
- Doorway pages—do’s and don’ts
- The importance of hand submission to the leading search engines
- Unique factors important for Google, Yahoo, MSN, etc.
- Image and ALT tag optimization and the use of <no script>
- Target marketing in the design of web pages
- Optimum source code design & website structure
- White hat versus black hat techniques
- Well crafted content development for clarity and keyword rich text
- Creating your USP (unique selling position)
- Web Rings, cross linking, one way links and dangerous link farms
- Critical website design techniques
- Websites optimized for your targeted audience
- Pay per click campaigns—how and when to use them
- Using Web templates—beautiful websites that don’t sell squat
- Paid Listings, getting free local top listings, directories
- RSS feeds, blogs, forums, text links, shopping carts
- Redirection, cloaking, automatic page generation, landing pages
- Paid submissions versus
- The open directory project and personally reviewed websites
- Lesser known search engines and foreign search engines.
- Spiders, crawlers & robots
- Using sub directories effectively
- How to use your competition to improve your rankings
- About search engine software & other touted solutions
- Whether you need to submit your site to 1,000 search engines
- Overseas search engines and selling abroad, web translations
- Know the impact of HTML versus PHP, CSS, Image maps, data based websites, and flash sites on internet rankings.
- Spamdexing, repeating keywords, blog spamming, page hijacking, mirror
websites, cloaking, 302 Google Jacking and Google bombs. - Understand link popularity, page rank and keyword density.
- What about AOL, Excite, Lycos, AltaVista, Hotbot, Looksmart, etc.?
- Java scripts, menus, flash presentations—pitfalls and problems
- Build crawler friendly websites—what problems do frames cause? What happens if the website is data base driven?
- Keyword discovery of the most relevant keywords for your website
- Visual data showing your website statistics
- How to monitor your results daily and what it means
- Natural Search engine optimization versus paid listings
- How online press releases that create new business
- Link back development programs to improve your PR
- The use of frames, tables, data bases, and catalogs
- Trust rank and the age of your domain and how long it has been registered on the Internet versus new websites.
- The importance of well structured navigation so web bots can easily search your entire website.
- Valid HTML and eliminating coding that would block your pages.
- Contextual linking and keyword placement in the website.
- Standardized sitemaps, XML sitemaps and URL List.txt
- Keywords inside the domain name
Ask the person who designed your website to explain some of the critical factors above. If he can’t, find someone who can.