Another critically important selling technique that should be on everyone's website is a streaming video presentation. They are like TV commercials that play on your website. They explain to the viewer why the visitor should choose your products and services instead of your competition. A streaming video presentation is infinitely more powerful than just boring words on a webpage. I have been making web video presentations for many years and this has caused a tremendous increase in sales for many of my clients.
Corporate video production refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.
An independent film or indie film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system, in addition to being produced and distributed by independent entertainment agencies.
Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers' personal artistic vision is realized. Usually, but not always, independent films are made with considerably lower budgets than major studio movies.
An infomercial is a form of television commercial, which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters.
1. Ask yourself this critical question: how many visitors actually purchase anything from you? If the number or percentage is small, you need to rethink your basic design. There are dozens of great books written on web design concepts and how the eye sweeps the typical page and how color and white space impact the viewer. Brilliant website design is not a fluke or an accident. It is based on sound design principles.
How would you describe your typical customer? Is he 18 to 35 year old, single male college graduate or a 30 to 50 year old business owner looking for specific products you sell? Maybe she is a woman 20 to 40 single or married. You must begin by knowing who your typical customer is and build your website to appeal to that person. Websites are not about generic “markets” but instead about specific audiences. Even if your potential customer is a crusty old man, he still wants to see an engaging website with an element of entertainment (e.g. web video) to it.
We create innovative social media campaigns that will skyrocket your web traffic, promote your brand and business and grow leads and sales like you never thought possible. We market your company beyond search engines, beyond radio and TV, beyond newspapers and magazines—directly to the people interested in your products and services.