Who is Your Potential Customer?
How would you describe your typical customer? Is he 18 to 35 year old, single male college graduate or a 30 to 50 year old business owner looking for specific products you sell? Maybe she is a woman 20 to 40 single or married. You must begin by knowing who your typical customer is and build your website to appeal to that person. Websites are not about generic “markets” but instead about specific audiences. Even if your potential customer is a crusty old man, he still wants to see an engaging website with an element of entertainment (e.g. web video) to it.
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