How would you describe your typical customer? Is he 18 to 35 year old, single male college graduate or a 30 to 50 year old business owner looking for specific products you sell? Maybe she is a woman 20 to 40 single or married. You must begin by knowing who your typical customer is and build your website to appeal to that person. Websites are not about generic “markets” but instead about specific audiences. Even if your potential customer is a crusty old man, he still wants to see an engaging website with an element of entertainment (e.g. web video) to it. He or she wants to be enlightened and impressed. What message are you trying to communicate? Remember a boring website doesn’t sell because people now expect websites to be colorful, vibrant, exciting and interesting. Simple words on a page don’t cut it any more. Rethink your website. Ideally it should be WOW regardless of how mundane or common place your products and services.
